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The FAQ Page: Why You Need It, How to Build One, and 10 Great Examples

Your FAQ page isn’t just there to address common questions about your business. That’s only part of it. An FAQ section done right can be an effective addition to your website that serves several functions, from: Alleviating purchasing anxieties that your product page copy doesn’t directly address. Relieving some of the burden on customer support by publicly answering common questions. Improving SEO and site navigation. Earning trust by demonstrating product expertise and explaining your business model. Delighting customers by creatively answering their questions. Proactively prevent customer complaints and negative reviews. If you're not using your FAQ page to its full potential, here are some of the questions you should be asking to get the most out of this often-forgotten section of most websites.

What is a FAQ page?

In contrast to a landing page, where the goal is to convert buyers, the Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. It’s different from your About Us page where you tell the broader story behind your brand. The FAQ section, instead, deals with the details. It's the go-to destination for finding answers to specific questions about your product or business operation. Your FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions. At Shopify, for example, we have a FAQ page that answers many questions that those initially considering website platforms can use to help them learn more about our tools. Shopify FAQs When used right, your FAQ page can benefit customers at different parts of the purchasing journey—whether they’re in the consideration phase looking to understand how you source your product or an existing customer troubleshooting a problem. In short, a FAQ page reduces the overall anxiety of purchasing online—and that goes a long way in getting on-the-fence customers to buy from you.

How?

simple

Test QA

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