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Founded in 2014 by Nadinita Chakraborty, 8Poure has solidified its position as India's premier online saree destination by continually redefining traditional saree fashion. With a focus on fusion creations, the company has successfully revitalized Bengal handloom, particularly the iconic jamdani saree, and transformed it into one of India's most sought-after sarees.

The brand has garnered significant recognition, being named "The Most Popular Ethnic Wear Brand" by the Times of India in 2022 and hailed as the "Pioneer of Online Saree Selling" in 2024. This acknowledgment highlights the brand's impact on the fashion industry and its ability to innovate within the traditional saree market.

In addition to its innovative saree designs, 8Poure has expanded its reach by introducing LUCKE13, a second brand that pioneers the concept of ready-made jamdani wear. This includes a wide range of attire, from kurtis to blazers, all designed to revolutionize traditional attire and cater to a diverse audience seeking modern yet culturally rooted fashion choices.

However, 8Poure's success is not solely based on its groundbreaking designs. The brand has also proven its commitment to superior customer service, ensuring the fastest delivery times and unwavering dedication to product quality. These attributes have contributed to 8Poure's reputation as a leader in the Indian fashion industry, further solidifying its position in the market.

Through its work, 8Poure has dedicated itself to uplifting Bengal handloom and bringing traditional sarees into the modern era. By doing so, the brand has made a significant impact on the perception of jamdani sarees, once considered niche, and has successfully elevated them to a mainstream audience.

In conclusion, 8Poure's innovative approach, unwavering commitment to quality, and dedication to uplifting traditional handloom have cemented its status as a formidable force in the fashion industry. The brand's continued success highlights its ability to adapt to evolving consumer preferences while staying true.

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